Our brands give us a global presence that enables us to offset regional market weaknesses. Our aim is to strengthen our leading position as technology leader in traditional markets such as Europe, North America or Japan, while gradually establishing ourselves in the new markets: in India, for instance, we have created a new brand for local requirements in the shape of BharatBenz. All vehicles are produced locally and can be used for a wide range of applications: from the haulage through to the construction sector. Within no time at all, the youngest member of the Daimler Trucks family has become a firm fixture in India's commercial vehicle industry. With heavy-duty trucks we are already among the three top-selling vehicles. At the same time, we are also opening up new markets, for instance in Africa and Asia, with FUSO trucks made in India. Joint ventures give us access to other important growth markets such as Russia and China.
We also leverage our strong technological position and global presence to the best of our ability in order to boost our business – with the help of intelligent platforms and shared modular component systems. This enables us to deliver trucks that are tailored to our customers' needs, wherever in the world they may be, and at the same time to leverage our size to gain competitive advantage. We achieve this by bringing innovative cutting-edge technology to the core markets in the triad (Western Europe, North America, Japan). We are using our classic and tried-and-tested technology in markets such as Brazil, China and Russia. We serve markets such as India, Africa and, to a certain extent, Asia with simple, locally produced technology. This enables us to make huge cost savings because technology that has already been developed and is tried and tested (e.g. engine, transmission, axles) can be used in many markets. We are also leveraging the advantages of a global platform architecture for the new generation of heavy-duty engines: usage of over 80% shared parts allows us to leverage development synergies and roll out new innovations faster on a global scale.